Misha Aguilar - Fractional CRO & Strategic Advisor

In this episode of Fractional Hustle, Stephen Maher sits down with Misha Aguilar, founder of Aguilar Advisory & Consulting. Misha is an expert in SaaS and high-ticket sales, revenue strategy, and leadership development. She shares her journey from a stable corporate sales career to launching her own consulting business—driven by the need for greater control, impact, and financial security after an unexpected layoff.

Stephen and Misha dive into:
  • The realities of leaving the 9-5 for consulting and how to build a successful business
  • Why company culture isn’t about perks like unlimited PTO, but about leadership and psychological safety
  • The CORE framework (Culture, Operations, Revenue, Efficiency) for optimizing businesses
  • How to create high-performing sales teams through soft skills, motivation, and strategic hiring 
  • The role of sustainable revenue growth and ensuring departments work in tandem
  • The power of communication in breaking down silos and aligning leadership with execution

Misha also highlights the importance of balance—between work, family, and personal well-being—as a key factor in long-term success as a consultant and leader.

Resources and Links:

Creators and Guests

Stephen Maher
Host
Stephen Maher
The host of Fractional Hustle and co-founder of WaveCast, a podcast production company serving B2B businesses.
Misha Aguilar
Guest
Misha Aguilar
A sales leader driving scalable growth & high-impact results. With over a decade of experience in sales leadership, Misha has successfully built and led high-performing teams, scaled revenue operations, and developed GTM strategies that drive consistent and measurable growth.
Misha Aguilar - Fractional CRO & Strategic Advisor
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