Trailer

Stephen Maher:

Hey, everyone. Welcome to Fractional Hustle, the podcast where we interview consulting experts on their professional backgrounds, how they got into consulting, and what they're doing to make it work.

Caleb Rule:

You know, fractional consulting is something that I would argue I fell into.

Chris Belli:

It's kind of this understanding that you always gotta keep your pipeline ticking over. You always gotta know where your next job is going to be coming from.

Zach Messler:

Hint. Hint. These are definitely questions to ask because I have some juicy stories, man. Oh my goodness.

Caleb Rule:

There is an element of being my own boss, where where that's interesting, but it's also terrifying.

Chris Belli:

You're gonna provide me with 1600 hours of work a year. So essentially a 4 day work week. And I don't and I don't have to do any sales or marketing.

Zach Messler:

See, that's the question. There There we go.

Caleb Rule:

The first thing that we identified there was messaging. We have a problem because we sound like literally everybody else.

Zach Messler:

So I'm still at this company. I'm still doing my thing, but I was the right hand guy. All of a sudden now, I'm the punching bag.

Caleb Rule:

Look at your stuff and say, okay. If I'm a buyer, does this resonate?

Creators and Guests

Stephen Maher
Host
Stephen Maher
The host of Fractional Hustle and co-founder of WaveCast, a podcast production company serving B2B businesses.
Caleb Rule
Guest
Caleb Rule
Currently 2x Fractional CMO and marketing consultant with Rule Marketing Group. Active in Exit Five community, happy to talk shop, chess, pickleball, life, or swap Dad jokes.
Chris Belli
Guest
Chris Belli
Working with a small network of ambitious business leaders, marketing leaders, and growth leaders, who want to holistically connect the experiences they provide to the clients and customers across all touch points.
Zach Messler
Guest
Zach Messler
Messaging and positioning guy with "...an uncanny instinct for the right thing to say and how to say it."
Trailer
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