Fractional Hustle

In this episode of Fractional Hustle, host Stephen Maher sits down with Zach Messler, a master storyteller with over 20 years of experience in B2B tech marketing. Zach reveals how his deep roots in product marketing evolved into a passion for transforming complex technology into compelling, customer-centered narratives. Through candid stories of corporate highs and lows, he shares the powerful lessons that reshaped his career and messaging approach.

Stephen and Zach explore:
• How a traditional product marketing career paved the way for embracing storytelling as a strategic tool
• The critical role of narrative in connecting with buyers and turning features into solutions
• Real-life lessons from navigating challenging corporate dynamics and reinventing one’s professional identity
• The power of the hero’s journey and other storytelling techniques in crafting memorable brand messages
• Details about his free monthly program, “Nail the Message, Sell More Stuff,” designed to help founders, marketers, and consultants master their messaging

Resources and Links:
Connect on LinkedIn: Zach Messler
Website: ZachMessler.com
Join the conversation at NailTheMessage.com